Post-Modernism summary

Post-modernism is the social, political and cultural attitutudes and images of the late twentieth and early twenty first centuries. This theory is based around philosophy and takes into consideration social and political views on media texts. A good good example of this is post-modern feminism which challenges feminism and tries to see the other side of feminism and maybe that women can also have dominant roles in society.

A good example of post modernism in a text would be the cadbury's gorilla advert as this did not focus on the product at all, this is because in this day and age because of social views it is a lot harder to please the audience therefore media institutions are having to come up with new ways to engage them rather than the conventional ways. Hybridisation within film texts is another example of post modernism as this never use to be done in films until the twentieth century.

Definitions:

Hybridisation - This is the references to other texts within a text for example a film making fun out of another famous part or moment in another text.

Social views - views that are associated with society and how it views texts or the opinions society has upon texts stereotypically.

Conventions -The General agreement on or acceptance of certain practices or attitudes

Ideology's - it is the ideas behind a media text, the secret agenda of its producers.

Home work

Critical investigation: The different representations of women in action films produced from America

Linked production: A film trailer for a new action film with direct links to women in action films.

Sexism - a representation which is of a bias nature especially against women. an example of this would be a man saying a women can not play football as she is physically weaker than a man. this word relates to ma critical investigation as in my research I will be exploring sexism itself within American action texts.

Feminism - a political movement which challenges values which favour men. this also include post feminism and during my critical investigation I will be looking into to types of feminism

displayed in American action films.

Connotations - this is meaning of an image which is beyond the denotation level. for example an image of a black rose could connote darkness or evil. Connotations will be something that will be looked at during my critical investigation of women in action movies especially during analysis of posters.

Propp's- This was a theorist who said every film text followed the same character fixations which in his eyes were hero, villain, donor, dispatcher, false hero, helper, princess, father. In my case study I will be looking into how women in action films fit into their supposed "princess" role.

Male gaze - this is the males point of view in a text and the camera is usually focused on a women's body parts to attract the male audiences. In my critical investigation I will be looking at to what extend is the male gaze used in action films from America compared to action films used from other parts of the world.